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Sustainability and the Individual

Posted by on Oct 1, 2010 in Sustainability | 13 comments

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With this post we want to close the trilogy about Capitalism and Sustainability.

In the first post Capitalism and Climate Change the topic was, that capitalism remained after the terrible battles with communism, which has vanished. Hopefully for good.

In the second part named Capitalism in Transition we came to the conclusion, that also capitalism has come to a turning point. The next step ahead, and there seems to be no disagreement, should be the Sustainable society.

We can all demand from our public leaders to do the job, which they don’t. Sustainability is still only a idea. Even a viable concept is not to be seen. All one can hear about sustainability is what should happen on a national or business level. As though sustainability will have no effect on the daily life of the individual.

But as a citizen of this world I do not have to wait for others to do something. As an individual I only need to discover the Inherent Energy in my town and neighborhood in order to remodel my town sustainable!

The conflict between Capitalism and Sustainability are the contrary goals. Capitalism lives from cheap energy and technology and from high wages. Capitalism strives to maximize the profits, without regards to what happens to nature.

Sustainability needs expensive energy and technology and lower wages. That way jobs are created and it demands less energy.

Even if many tasks will be McJobs, it doesn’t matter. Important is, that there will be jobs with a minimum of technical energy.

Sustainability is total different live style. Shrink to fit is the motto. Profit maximization is not as important as a maximization on quality of living and a to live in harmony with nature.

The problem is not the production of unsustainable goods. The problem is the total recycling system, where the losses of resources are minimal. Today we live as energy intensive as possible. In a sustainable society the demand for energy has to be minimized.

In order to do so it would be helpful to find all Inherent Energy (IE) which surrounds the area you live in.

It could start with 1.000 Dollars or Euros. Establish a Loan Guaranty Fund in your town. Go to a bank, in your town, and ask for a credit of 1.000 $, € or £. Find in your town another 999, or more, people who do the same. This would amount to 1 million $, € or £.

Enough to start sustainable enterprises in your town. Rely on your own power, use what is called Sweat Equity. This also saves much energy and is high IE. A possible enterprise could be a Ultra Light City Vehicle (ULCV) manufacturing. The next step could be a ULCV rental or a ULCV cab service to close the gaps in public transportation.

The power is in our hands, everyone of us can do something to create a sustainable future!

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13 Comments

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  1. Michal Westenhaver

    Any more information information here could be most helpful.

  2. annuaire gratuit

    This write up is nice. I’ll post in my blog and translate it in French.

  3. Charley Swade

    Hey Dr. Max, This is a wonderful article which has obtained me considering in regards to the prospective of the idea.

    Truly genuinely awesome.

    Charley Swade

  4. annuaire

    Thanks for sharing, top tips!!

  5. Jacqueline Evancho

    You are posting recent blog entries on twitter as well? If so I would like to know your account, so I can follow you there and be informed.

  6. Apartments Marbella

    Fine site design and great information. Thanks, looking forward to your feed updates…

  7. atlanta plastic surgery

    I felt the following quote from the study summed things up rather nicely: “The increasing prevalence of chronic conditions and an aging population is driving a more holistic approach that contemplates the whole person and not one specific disease state or acute episode…”

  8. Daniel Leen

    Over the last 100 years the Earth has warmed by more than 0.7°C. Around 0.4°C of this warming has occurred since the 1970s. The ‘Fourth Assessment Report’ of the Intergovernmental Panel on Climate Change makes absolutely clear that human activity is the primary cause of the observed changes in climate.

    In October 2006, the ‘Stern Review of the Economics of Climate Change’ was published. One conclusion of the review was that the cost of inaction on climate change would be far higher than the cost of tackling climate change now.

    Stern called for a strong response, and as part of this the UK government passed the Climate Change Act 2008. This sets a target of reducing greenhouse gas (GHG) emissions by 34 per cent by 2020 and by 80 per cent by 2050. The Act also introduced a new system of five-yearly carbon budgets, set at least 15 years ahead, by the Committee on Climate Change.

    Dear Dr Max Max, this is Stern Review on the Economics of Climate Change : http://www.hm-treasury.gov.uk/sternreview_index.htm

  9. Michael Craig

    Climate change and sustainability is a rapidly evolving area for businesses to understand and manage, and an area where all businesses are affected differently.

    Regardless of size and business goals, to succeed in this constantly changing environment, you need to understand your particular challenges and form a response that will work for your business and the market in which you operate.

    Whether you need to navigate changing customer behaviours or the direct, or indirect, impacts of the emissions trading scheme (ETS), you need to take a holistic view of sustainability and the issues related to the international regulatory environment created around climate change.

    There are two sides to every coin though. The climate change regulatory environment may require compliance of some, and indirectly impacts others, but it presents opportunities for all. We need to identify and manage the areasm we need to focus on to ensure the continue to maintain, protect and create business value, no matter how the environment changes.

  10. Maha Alwazeri

    Sustainability and the Individual, nice title.

    A warmer atmosphere is more active, prone to weather extremes, such as floods, droughts and violent storms such as tornadoes and hurricanes. Warmer weather also brings ecological changes, moving species, including insect pests and disease-carrying organisms, further north.

    Hotter summers produce a variety of stresses and changes in the natural water cycle accompanying climate change will affect farmers, hydroelectric producers, tourist operators and many others.

  11. Jackie

    Earth’s climate is a fundamental part of our life support system. It shapes the way we can live on this planet. Yet the way we live, work and play is inadvertently changing the climate.

    Human activities release air pollutants, most of them by-products of our use of fossil fuels, coal, oil and natural gas, to provide mobility, heat, industrial production, and wealth for regions which produce these resources.

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